About Gold Standard Outdoors

Gold Standard Outdoors started as a humble basement hobby in 2011, when brothers Ben and Joe Swanson began building custom fishing rods with the help of a neighbor who taught a rod building club at his high school. Through their dedication and perseverance, Ben and Joe turned their passion into a thriving business that offers top-tier quality fishing rods and unique accessories, such as the one-of-a-kind LaDoink lure cover, that no other company can match.

At Gold Standard Outdoors, we are committed to providing the highest level of service to our customers, and our "We Set the Standard" mentality is what drives us to constantly innovate and improve. In addition to our custom rods, we offer a line of apparel that reflects our American patriotism and Christian values. When you wear our hats and shirts, you not only show your support for our company, but also your love for The United States, God and his creation of the great outdoors.

As a Christian company, we believe in the values of integrity, hard work, generosity, dedication, and humility. We honor the sacrifices of our Armed Forces and First Responders, without them, we would not have the social and physical freedoms we enjoy today. By choosing Gold Standard Outdoors, you are not just buying a fishing rod or accessory, but you are joining a community of like-minded individuals who share a passion for Faith, Patriotism and the great outdoors.

God Bless America!